Mersey exporter Alphasonics to open US base after fresh backing from MSIF

Alphasonics was founded in 1993 by managing director David Jones and sells ‘ultrasonic’ cleaning systems to customers across the world – its new US operation will be in Virginia. Tony McDonough reports

From left, David Jones (Alphasonics), Andy Jones (MSIF), Chris Jones (Alphasonics), Duncan McCann (MC Vanguard)

 

A Liverpool firm which sells its ‘ultrasonic’ cleaning systems worldwide has secured a £75,000 loan to open a base in the US.

Alphasonics was founded in 1993 by managing director David Jones and its new US operation will be located in Virginia.

Ultrasonic cleaning is a process that uses ultrasound and cleaning solvent or water to clean items.

The firm secured the loan via the Merseyside Special Investment Fund (MSIF) Microfinance Fund, part of the Northern Powerhouse Investment Fund.

Alphasonics has gained a worldwide reputation for its products and know-how and has developed a number of products that can be tailored to suit almost any cleaning requirement in numerous sectors.

The business currently has more than 2,200 customers across the globe, with customers including Heidelberg, Amcor and more recently negotiations have taken place with an NHS Trust.

Although the company has enjoyed significant success exporting their products worldwide, it currently only has a small market share in the US, hence the requirement of a sales office. 

Sales and marketing manager, Chris Jones, will be relocating to Virginia, to drive activity, marketing and sales for the business.

Duncan McCann from MC Vanguard assisted David Jones throughout the process, including management accounts, assisting to update the business plan and creating the financial projection documents which were used to secure the funding.

David Jones said: “It has been clear to us for several years that unless we actually had feet on the ground in the US, we were never going to gain a foothold.

“So, it made very clear sense to us to approach MSIF once again to assist us with the cost of this set up.”

MSIF investment manager, Andy Jones, added: “I’ve seen Alphasonics go from strength to strength over the years, so I’m really excited to see them develop even further into America with this funding.”

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