Luxury car manufacturer, Mercedes-Benz, is the latest high end brand to launch a pop-up store at Liverpool ONE’s exclusive Peter’s Lane.
Mercedes-Benz is the second luxury car brand to have opened a pop-up store at Liverpool ONE. They follow the Porsche Life pop-up earlier this year.
The pop-ups are designed to showcase the iconic brand’s cars in a different way to the traditional showroom.
The event will showcase a range of the latest Mercedes-Benz models, including a digital car configurator, which enables visitors to see what different colours and features would look like on various Mercedes-Benz models.
The store also offers a range of Mercedes-Benz merchandise, including jackets, hats and accessories. Merchandise from the official Formula 1 MERCEDES-BENZ AMG PETRONAS range is also available.
Donna Howitt, Marketing Director at Liverpool ONE, said: “The arrival of Mercedes-Benz at Liverpool ONE brings another globally recognised brand to our retail line-up.
“We are delighted to see them launch this new store which adds further depth to our range of premium brands.
“We are committed to providing something different for visitors every time they come to Liverpool ONE – and at the same time maintaining the focus on quality and luxury which Peter’s Lane is known for.”
Mercedes-Benz will remain open on Peter’s Lane until October 8.